Transcend Luxury

Transcend Luxury 1.1

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Description: The Action Researcher/Performer collected texts from housing and rental apartment advertisements that used very seductive language to encourage people to show interest in their property.  Examples of these texts were: 'Your luxury appointed residence', 'There is no more distinguished address', 'It's hard to imagine a better location', 'Casual elegance', 'Your concierge welcoming you back' and 'Enjoy a sophisticated carefree lifestyle'.  Cardboard boxes were collected from the street and uniformly painted yellow and then a selection of the advertisement phrases were stenciled on top.  The cardboard signs were then placed in various locations on the streets of New York and within a rooftop garden in Soho.

© Astra Howard 2014