Further images / Return to 2012
Description: Two miniature billboards were made with the stencilled headline: '99c' on their front surface. B-Horror movie figurines with clothes painted uniformly black were placed against these two billboards in various configurations. As a premonition of a post-apocalyptic world where only 99c stores remain, scenes of chaos and 'survival of the fittest' behaviours manifest. Passers-by witnessing these small 'post-apocalyptic' scenes on their familiar sidewalks, crouched down to take a better look and almost immediately began a conversation about their own '99 cent' store experiences.